It’s been a while since I’ve done the last #TechTuesday (my bad). We’ve spent some time reviewing some emerging platforms lately. This time, will be different, this time I wanted to talk about something that is pretty well-known. Something that most of us are used to seeing but may not be doing actively. It’s Blogging. Duh!
Blogging is by and far the most popular of emergent media forms. Magazines have adopted the blog format for their online content and marketing it through their social media outlet. Whole blog sites exist as “online magazines.” You’re reading a blog right now!
Blogging exists as a way to share insights, news, and entertainment, usually in text format (although photo and video “VLOGS” are quickly becoming popular) to an audience. Many companies use blogging as a way to develop and endorse a lifestyle or share information that supports their “brand.” Churches, schools, bakeries, garages, stay-at-home-parents; they all blog. YOU COULD BE ACTIVELY BLOGGING TOO.
1. PICK AN AUDIENCE
Pick an audience. Ask the important questions, “Who, What, When, Where, and Why.” Decide who your audience is, then write to them.
How are you using your blog? Is it to push out news and updates? Is it to offer industry insight or showcase your knowledge?
Your blog can cover a wide array of information (like #Transformed), but once you decide on a theme for your blog it is important to stick with it!
2. CONSISTENCY IS KEY
One post a month isn’t bad as long as it consistently once a month, although more frequently would definitely be better. A good rule of thumb is to push out some sort of post at least once a week if possible. It can be a long heartfelt tear-jerker or just a re-post from someone else’s blog that you think is great and fits with what you are trying to get across.
If you’re using the Big Blue ‘Book (Facebook) then you can recycle posts to your followers, Edgar is excellent for helping with that.
3. WORD COUNT
“Less Kerouac, more Hemingway,” is the rule that I like to tell people that are starting to write for their organizations. Keep the tone simple. Long-drawn-out metaphors and run-ons are great for prose, but not for getting your point across quickly. Try to get everything wrapped up in the time it takes to run to the water cooler or coffee pot and back.
Here on #Transformed, we have an 800-word minimum before posts get published. That’s not to say every post should be 800 words but it serves as a starting point for quality writing and content. Any longer than say, 2000 words gets a bit lengthy and tends to become a bit “preachy.” It all depends on the purpose of your blogging. If your sharing devotions and sermons, by all means get “preachy!” Many viral blog posts have had word counts as high as 10,000 words. On those lengthy posts just remember your content focus should be QUALITY NOT QUANTITY.
4. HAVE FUN
Have fun with it. Blogging is a great way to stretch your fingers and develop yourself as a writer not just for your organization but also as a person. Be authentic when your write and don’t be afraid to break the “rules.”
5. INVITE OTHERS TO JOIN IN – A TIP FROM HEATHER
If you haven’t already noticed, #Transformed has more than one voice, in fact, we have five regular bloggers and another half-dozen guest bloggers who pop in from time to time. Each person has their on niche and even an assigned day their posts are usually scheduled. Inviting others to share their voice on your blog not only adds variety but also encourages others to try something new!
When you invite someone to write for your blog, it’s important to give them a little guidance. Offer an approximant word count, topic ideas, and when you’d like them to submit their post so that you can edit it before hand. If you are super organized, you can even give them a template to follow. It’s always good to ask for a bio, picture, and any links they would like to share. Be sure to read their submission and check for grammar before posting (Grammarly is an excellent tool I started using a few weeks ago to check #Transformed posts for mistakes.)
Remember These 5 Quick Tips About Blogging
- Consistency Is Key – post frequently
- Write for your audience – Remember the 5 “W’s” (who, what, where, when, why) and How
- Keep it simple- everything read in the span of a trip to the coffee pot
- Keep it fun-“Let’s have some fun out here! This game’s fun, OK?” -Crash Davis
- Invite others to join in!
If you started a blog, what would you share with the world?
If you have a blog, leave a comment with a description of your blog and a link so people can pop by and check it out!
- There are 31% more bloggers today than there were three years ago. (eMarketer, August 2010)
- 46% of people read blogs more than once a day. (HubSpot Science of Blogging, 2010)
- Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014)
- Nearly 40% of US companies use blogs for marketing purposes. (eMarketer, August 2010)
- B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools. Infographics were also preferred. Download infographic templates here. (HubSpot State of Inbound, 2014)
- 84% of inbound marketers – compared to only 9% of outbound marketers – cite organic sources (blogging, SEO, social media) as rising in importance. (HubSpot State of Inbound, 2014)
- 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result. (HubSpot State of Inbound, 2013)
- 79% of companies that have a blog report a positive ROI for inbound marketing in 2013. (HubSpot State of Inbound, 2013)
Mike is a millennial that lives in a magical place called Orlando. After spending his early 20’s traveling the US and playing with race cars for a living he moved back to Florida to be closer to his core group of friends and family. He got involved with youth ministry at his local church and a new passion for youth ministry and outreach was realized. He now spends his time using what he learned as an IT major to bring churches and communities closer with the use of technology. Mike is a car geek, foodie, and Netflix addict.